Creating effective video ads for a sale involves combining clear messaging, strong visuals, and a compelling call to action. Here's a step-by-step guide to help you make one, even if you're working with a small budget or no prior experience:
🎯 Step 1: Define Your Goal
What are you promoting? (e.g. 20% off summer clothing)
Where will you publish it? (Instagram, YouTube, Facebook, TikTok, etc.)
What do you want viewers to do? (Visit your website, use a promo code, shop now)
🧠 Step 2: Know Your Audience
Tailor the video to your target customer:
Age, interests, and habits
Problems your product solves
Language and tone that will appeal to them
📝 Step 3: Write a Script or Outline
Keep it short (15–60 seconds is ideal). Structure it like this:
Hook (0–3s) – Grab attention fast!
“🔥 50% Off This Weekend Only!”
Value (3–20s) – Show the product and benefits.
“Get the comfiest shoes you'll ever wear—now half off!”
Social Proof or Urgency (20–40s)
“Over 10,000 sold – limited stock!”
Call to Action (last 5s)
“Shop now at [YourWebsite.com]!”
🎥 Step 4: Shoot or Design the Video
Option 1: Shoot Your Own
Use a smartphone (modern ones are good enough)
Shoot in good lighting
Show the product being used
Include close-ups and happy customers, if possible
Option 2: Use Templates & Stock Footage
Tools like Canva, InVideo, Pictory, or Promo.com let you make pro-looking ads with stock clips
Just drop in your logo, product pics, sale info, and music
🧰 Step 5: Edit the Video
Tools:
Free: CapCut, Canva, iMovie
Pro: Adobe Premiere Pro, Final Cut Pro
Tips:
Use large, readable text
Add background music (royalty-free)
Include your logo or brand colors
Add subtitles for silent viewers (most social users don’t turn on sound)
Monday, June 16, 2025
Real creators are using real-looking content — shot in seconds — to build followings, drive traffic, and make money. OhSoReal Gives You The Same Power. Just Type It. Click It. Post It.
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